2016 found a sharp increase in how employers value supplemental benefits.

Today, Group Benefit Administrators are 30% more likely to agree that quality supplemental benefits are a key to attracting and retaining a skilled workforce – compared to just one year ago. “This finding signifies that as the economy strengthens, carriers will need to be more creative in designing comprehensive benefit packages for their groups—versus the stripped-down benefits which may have been in vogue during the peak of the recession,” said George Dippel, Sr. Vice President of Client Services at Deft Research. 

The 6th annual Deft Research “Group Health Benefit Decision-Makers Study” provides readers with a detailed look at trends in employer-sponsored health insurance from the perspective of both Group Benefit Administrators (GBAs) who are responsible for making benefit decisions for their company, and agents and brokers who sell health insurance policies to small to mid-sized firms. The survey was conducted between between July 15th and July 25th of 2016 and included 491 GBAs at firms with between 3-999 employees, and 485 Agents and Brokers.