Medicare shopping and switching during the AEP was down across the board according to a new report published by Deft Research.

The 2016 Senior Shopping and Switching Study revealed that only 51% of Medicare consumers shopped during the 2016 AEP, down from 70% just one year earlier. The study also found a decline in switch rates – dropping from 15% to 11%. The chart below shows this 2-year trend in shopping and switching rates among all Medicare consumers.

Screen Shot 2016-02-25 at 3.27.41 PM

4 KEY REASONS FOR THE DECLINE IN ACTIVITY
We attribute the drop in activity to several changes in the market landscape:

  1. Consumers saw mild premium increases compared to plan year 2015.
  2. Less disruption in formularies.
  3. A greater percentage of plans now have Star Ratings of 4 or higher for 2016.
  4. Fewer plans exited the market during 2015 compared to 2014.

Learn more about Deft Research’s 2016 Senior Shopping and Switching Study at www.deftresearch.com/sss/