Market Intelligence and Expertise When You Need it Most

Deft Research specializes in both syndicated and custom research on the attitudes, perceptions and preferences of health consumers, as well as geo-demographic profiles and analyzing of client data regarding their current customers or disenrollees. Deft Research works with health plans and other players to bring clarity to health care markets and bring them the voice of their consumers, which will reduce the uncertainty and financial risk of their health market decisions.

 
Senior Market Intelligence Service

Our Senior Market Intelligence Service focuses on senior health care and the Medicare markets. We have several studies available including:

• Senior Market Dynamics Study, February 2008
   
• Age-in Study, July 2008
   
• National Senior Loyalty Study, November 2008

 
Custom Research

Custom Research can help clients make better decisions about products, service, and marketing. It is a way for management to answer questions or determine the validity of hypotheses they have formed about their customers and their market landscapes. Deft Research encourages the involvement of its clients at every point of the process including setting goals for the research, developing survey or focus group questions, and even putting together a report that answers their questions and develops actions they can take based on the results.

 
Geo-demographic Profiles

Deft Research works with other data partners to bring clients focused information about desired customer and non-customer populations. The typical project determines from existing customers which market and lifestyle segments are most likely to be satisfied customers of the client. From there mailing lists from the non-customer population and target zip codes can be created in order to improve the messaging efforts of the clients. These profiles can improve targeting while reducing overall marketing costs, but producing higher response and enrollment rates.

 
Analyses of Disenrollment Patterns

Disenrollment costs health plans millions of dollars each year in lost revenue and profit. In order to address this Deft Research surveys customers or former customers to determine how the health plan can adjust its products, or address its customers in a way that will encourage retention. Our syndicated studies show that a large amount of senior health customers shop for new or different coverage each year. This makes it even more important for health plans to better understand, serve and retain their customers.

For more information on Deft Research capabilities or to request a proposal, please contact Rich Hamer at 612/436-8318 or rhamer@deftresearch.com.