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Flexibility is Key to High Value Medicare Advantage Benefit Design

In recent years, CMS has made dramatic changes to the regulation of Medicare health benefits.  In this blog we discuss the emphasis the agency has placed on flexibility.  Two January reports from Deft Research illuminate the value of flexibility in Medicare benefit design...
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Medicare Marketing: Age-in Conversion and List Scoring

Most health plans are not satisfied with the proportion of their former commercial members who convert into Medicare members. This under-performance is called the Age-in Conversion problem.  And it challenges Medicare marketers trying to enroll their own individual and employer-sponsored health plan customers...
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