2026 National Supplemental Benefit Conjoint and Ancillary Products Study

Overview

As the industry shifts focus to core medical and supplemental benefits, it’s increasingly important to identify cost-effective ways to offer attractive options like Dental, Vision, Hearing, Flex, and OTC. Carriers and distributors must also assess consumer interest in ancillary products, including Hospital Indemnity, Critical Illness, and Cancer coverage.

What's Inside the Study

This study offers two purchase options for maximum flexibility—choose either or both for the most complete insights:

Medicare Advantage Version: Conjoint analysis of traditional supplemental benefits (Dental, Vision, Hearing, Flex, OTC), plus consumer attitudes toward ancillary coverage.
MedSupp/OMO Version: Conjoint analysis of the Dental/Vision/Hearing bundle, plus consumer perspectives on ancillary coverage.

All versions include access to our online product design simulator, allowing you to see how benefit design changes align with consumer preferences.

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