Get Answers to Tough Questions
Our custom research solutions can provide insights into your most pressing business questions, enabling you to take more informed action for your plan design and marketing. In addition the custom project types below, our experts can fulfill any of your quantitative or qualitative consumer insights needs, including segmentation studies, price sensitivity studies, concept tests, and more.
Conjoint and MaxDiff Research
Ensure that premium dollars are being allocated against the benefits that seniors value most. Our Conjoint and MaxDiff services allow you to test consumers’ design preferences long before bids are due.
Benefit Design Conjoint Study
Test preferences for plan design options long before bids are due, so you know if you’re investing in the benefit levels that consumers truly want. This study also comes with an online product simulator that lets your designers test any variation on a plan design in advance.
CAHPS Diagnostic
Which experiences are raising or lowering your CAHPS scores? Our diagnostic solution lets you assess key drivers of CAHPS at the midway point (or continuously) so you can make adjustments before it’s too late .
QRS Diagnostic
Service components are playing a larger role in member retention. With our QRS Diagnostic Service, you can assess members’ experiences to determine the ones that have a meaningful impact on quality metrics.
Message Testing
Ensure your messaging connects with customers’ needs before investing your marketing dollars. Whether your focus is Medicare or commercial markets, our testing can help ensure you hit your target.
Employee Group Insurance Research
Find out how employees in your service area feel about their Group coverage — from benefits they want expanded and cost-share structures they prefer, to the health and wellness services they value most.
Qualitative Research
Dig deeper into the “why” behind your consumers’ behavior through qualitative research. Commission a stand-alone qualitative study — or include it as an add-on to one of our quantitative studies — and uncover the insights that can transform your plan designs.