OEP Gut Check Study

Overview

Not only is the ACA now larger than the full-pay, non-EGWP Medicare Advantage space, but its comparative financial performance is shifting as compared to MA. Consequently, it’s become even more critical to understand where current ACA members stand midway through the year so your new member acquisition and member retention initiatives stay on target.

Our inaugural OEP Gut Check Study is based on our AEP Gut Check Study, an industry favorite for Medicare stakeholders who have relied on its insights since 2020 for last-minute sales and marketing guidance.

What's Inside the Study

Examining Enrollee Satisfaction

Learn how both new-to-ACA members and legacy enrollees feel about the suitability of their coverage in the summer, and what that portends for shopping and switching in the fall.

Assuaging Newer Member Concerns

Ahead of the OEP, understand how agents and carriers alike can assuage newer members’ concerns about their access being overstated or their costs understated.

Onboarding Touchpoints That Work

Discover the onboarding touchpoints that left first-time buyers content with their plan choice, and which experiences have newer members already looking for the exit sign.

Accepting Higher Premiums?

See how specific experiences may result in members being willing to absorb higher premiums if subsidies change for 2026.

Overview

What's Inside the Study

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