At Deft, we’ve always valued the role of qualitative research in bringing additional depth and breadth to our research — which is why we’ve expanded our offerings to include in-house qualitative research services. With Rob Iles as our Vice President of Qualitative Services, we’re continuing to build on that foundation. Meet Rob
Want to see a full suite of our Qualitative services? Reach out to Rob Iles to request a copy of our catalog today.
List of Qualitative Services
Choose from a variety of qualitative research services to inform your planning and decisions, including:
Focus Groups
We offer a range of strategic and tactical areas where qualitative research can be deployed, including:
- General member exploratory or strategic development
- Competing plan member exploratory (competitive intelligence)
- Lapsed member exploratory
- Marketing communications development, evaluation & refinement
- Product/benefit development, evaluation & refinement
- CAHPS comprehension and interpretation
- App or web usability
- Medicare or Medicaid enrollees
- Dual Eligibles
- SNP target segments
In-Depth Interview (IDI)
Uncover rich, detailed insights and explore individual viewpoints in depth. With this approach, a trained interviewer engages with a participant one-on-one to deeply probe their thoughts, experiences, and perspectives on a particular topic.
Member Shop-alongs/Experience
Get deep insights into consumer preferences, attitudes, and shopping habits in naturalistic settings — and gain valuable context to understand consumer behavior and the factors impacting overall member experience. In member shop-alongs/experience, a researcher will accompany participants as they engage in their usual shopping activities to observe their behaviors, decision-making processes, and interactions with products and environments.
Plan Member Advisory Panels (MAPs)
Obtain insights and recommendations on a topic or project from a group of experts or stakeholders. For twelve months, Plan MAPs keep a finger on the pulse of members’ lives via regular check-ins. The approach helps plans to be more nimble by understanding members’ evolving needs, priorities, healthcare and insurance challenges. A moderator will facilitate discussions, ensure equitable participation, and help steer the conversation towards actionable outcomes to help inform your decision-making processes.
Brainstorming Sessions
Generate ideas, insights, and solutions through open and spontaneous discussion group discussion, often guided by a facilitator. This collaborative approach will allow you to explore diverse perspectives and encourage creative thinking, making it a valuable approach for problem-solving and idea generation in qualitative research.
