Bid submission day is your first chance to see how members will perceive your plan changes—before any competitor’s benefit is public. MPSI makes that intelligence actionable.
By scoring your submitted benefits against our consumer preference models, MPSI delivers plan attractiveness ratings by plan, county, and state in an Excel workbook—ready to drive retention targeting, sales distribution, and marketing prioritization.
The process starts the moment you submit to CMS in June. Deft scores your data through the MPSI model, flags plans and geographies with elevated retention risk or competitive exposure, and delivers results months before ANOCs go out or competitor bids become public.
Carriers have used MPSI to confirm re-bid decisions, prioritize AEP marketing by county, and achieve enrollment gains well above the national average.
Ready to score your bids before AEP begins? Contact your Deft representative, complete the form on this page, or email requests@deftresearch.com.