2027 SNP (C-SNP and D-SNP) Acquisition Study

Overview

As most Dual Eligibles have a qualifying chronic condition, the difference between C-SNPs and D-SNPs are becoming less pronounced. D-SNP now exceeds 6 million enrollees, and C-SNP grew 34% this year. Carriers need to know what qualifying consumers expect from a SNP product and what they need to feel from a SNP service.

Our 2027 study examines the product features Duals value most, how the potential return of drug copays changes design priorities, and which marketing channels may reach Duals better. It also shows what sales professionals should focus on to match their approach to these beneficiaries. Plus, this year we offer an expanded look at AI and digital shopping, as well as a brand awareness section.

What's Inside the Study

This study evaluates what drives C-SNP and D-SNP eligible beneficiaries to shop for and switch into new coverage, or to stay with the coverage they already have, while also examining how special needs consumers view the health plans designed for them.

SNP market growth and enrollment dynamics. Covers market size and penetration, enrollment growth versus prior years, and market migration: where consumers came from, and whether they’re staying put or switching.
Shopping and switching behavior. Measures how many beneficiaries shopped during AEP and how many switched plans or insurers. It also explains what motivates switching, why others stay, and how consumerism trends have moved over time.
Enrollment drivers and benefit preferences. Identifies which benefits matter most in plan selection.
Marketing and shopping channels.
Consumer confidence and coverage understanding. Shows how well consumers understand the SNP plan types available to them and how much they value them.

What’s New

Expanded digital shopping experience. Examines how consumers use AI for shopping generally and for health insurance information specifically. It also covers how they use AI for tasks like checking symptoms and treatment options.
New brand awareness and impression section. Gives particular attention to the growing C-SNP market.

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Explore Last Year’s Insights

2026 SNP (C-SNP and D-SNP) Acquisition Study

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Insights from the 2026 Report:

Consumerism Remains High Among Dual Eligibles
Nearly half of Partial Duals shopped or switched plans during the 2026 AEP, while overall shopping activity among Dual Eligibles and LIS beneficiaries reached 42%. Despite market maturation, Dual consumers remain highly engaged in evaluating coverage options and benefits.

Agents Play a Critical Role in C-SNP Growth and Enrollment
C-SNP enrollment continues to expand, with many new members coming from plans that were not previously C-SNPs. More than 80% of C-SNP members reported receiving help selecting coverage, and half worked with an agent, highlighting the importance of guided decision-making in driving enrollment.

Watch a Segment of the 2026 Presentation

5-Minute Take: 2026 SNP (C-SNP and D-SNP) Acquisition Study

To learn how you can access the presentation’s complete video, please visit our Deft on Demand page.

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