2024 Individual and Family Plan Digital Tools Study

2024 Key Points

Understand how ACA consumers react to different » digital cost-share payment options (Venmo, Klarna, Afterpay, etc.) and if payment flexibility may make consumers more “sticky.”
Delve into the growing need for more digital mental health support with ACA consumers and learn
how these consumers respond to various digital therapeutics, AI in healthcare, wearables, and other services.
Explore how first-time ACA consumers shop online for coverage and how they engage with portal technology, provider texting, and chatbot assistance.
Learn how virtual health and potential virtual-first coverage influence decision making as under-65 health insurance moves beyond in-office care.

Health insurance that is built for digital exchanges also means that coverage, service, and healthcare must be focused on digital delivery. This study examines all aspects of digital healthcare, including online shopping (public and private exchanges), portal management, e-brokers, virtual care, and virtual-first plans.

Download the 2023 Deft Research IFP Digital Tools Study Snapshot

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