Medicare Digital Tools Study
Publishes August 30, 2024 | Senior Market
Publishes August 30, 2024 | Senior Market
As stakeholders seek to reduce costs, improve care, and broaden access, it’s imperative that carriers, agencies, and consultants focus on engaging healthcare consumers digitally. By harnessing the full power of digital tools, they can reach these digitally connected Boomers more fully. Our Medicare Digital Tools Study explores how seniors feel about shopping for Medicare plans online — and whether they find the amount of information online overwhelming.
Carriers, agencies, and consultants must focus on engaging healthcare consumers digitally as all stakeholders seek to reduce costs, improve care, and broaden access. By harnessing the full power of digital tools, they can more fully reach these very connected Boomers. Our study will review how seniors feel about shopping for Medicare plans online and whether they find the amount of information overwhelming.