Since 2005, DEFT has specialized in the lived experience of health insurance consumers. Our syndicated studies have become essential category guides because they not only report useful insights, they predict behavior.
Today, as Medicare and ACA markets face intense margin pressure, clients need more than consumer insights that predict growth opportunity. They need tools for making marketing more surgical, methods for predicting member lifetime value, and actionable, data-supported advice for managing plan profitability.
Cost management strategies are also leading to more collaboration between carriers and providers. This results in more singular, streamlined,
and efficient healthcare consumer experiences. This dynamic is creating opportunity for Deft Research to expand its focus to the healthcare consumer at large — looking beyond the insurance dynamic alone, and into the provider side of the action.
Richard Hamer, Dan Freier and Randy Herman founded Deft Research in 2005. Thanks to their vision, dedication and leadership, we’ve progressed from a humble startup to what many in the industry consider to be the “Gold Standard” for health insurance consumer insights.
