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Quantifying the IRA’s Impact: A 2023 to 2025 Drug Cost Comparison

Arielle Elliott, Research Manager -  The Medicare prescription drug market has undergone significant changes over the last three years, and likely much more change is still to come. With the passage of the Inflation Reduction Act in late 2022, particularly the establishment of the drug price negotiation program for 10...
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Twenty Years in the Making: The Evolution of Deft Research

Kyle Janssen, Senior Research Associate -    2025 marks an important year for us at Deft Research. This year we are celebrating our 20th anniversary of providing top-of-the-line consumer insights to assist senior and commercial market leaders with decision-making. Starting out with publishing only two studies in 2006, this year...
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MaxDiff—A Hierarchy of Fries

Andrew Anthony, Research Manager - MaxDiff, or best-worst scaling, is a method of discerning a ranked order of preference or importance for a set of items. Instead of asking respondents to rate each item individually, they are asked to select the best and worst item among a subset of the...
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