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Another Turbulent AEP Season

By Rob Lourenço, Vice President of Client Services When multiple carriers announced mid-year that they were looking to drop a number of their MA plans for 2026, we knew we were headed for another turbulent AEP season. Now in Q4, there are no more secrets—2.7 million Medicare Advantage members (non-SNP,...
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Is the Current C-SNP Growth Sustainable?

By Petra Brock, Senior Research Manager The Medicare Advantage (MA) market has seen massive membership growth, now accounting for more than half—51%—of all eligible Medicare beneficiaries.1 And although plans are projecting a decline in MA membership in 2026 of around 900,000 members, the Centers for Medicare & Medicaid Services (CMS)...
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Subscribe Now and Save on Our 2026 Market Research Reports

  When it comes to unlocking unbeatable discounts on Deft Research’s cutting-edge insights, being an early adopter is the key to success. Pre-order our 2026 series of Medicare and Commercial Market syndicated reports by December 31, 2025, and enjoy significant discounts. Plus, you can receive additional discounts when you order...
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Deft Research Becomes HITRUST Certified for Better Data Protection

Enhancing Data Security With HITRUST Certification At Deft Research, we understand that becoming the leading market research firm in health insurance requires a serious commitment to cybersecurity risk management. We support the strategic decision-making of many of the industry’s biggest players, making data privacy and security critical not only to...
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The Place for Primary Research in a World Drowning in AI-Generated Data

Tom McGoldrick, VP of Research – Discover the blind spots inherent in AI-generated information and why direct customer research (surveys, interviews, and focus groups) are essential to predict future needs and stay ahead of the market. Currently, we are inundated with a wealth of unstructured data flowing in from social...
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Prior Authorizations Coming to Traditional Medicare: A Conversion Opportunity for Medicare Advantage?

Emily Dykstra, Research Manager -    During plan year 2020, CMS established prior authorizations in Medicare Parts A and B for five very specific outpatient department (OPD) services and since has added only three to the list for a total of eight services.1 However, in January 2026, CMS will add...
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