Blog

Positive Prospects for ICHRAs

The basis for interest in ICHRAs is clear. Deft Research’s Employer/Employee Group Insurance Study reports that for 46% of employers' payroll deductions increased 6% or more in 2022...
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A Better Way to Explain Your CAHPS/QRS Scores

Identifying the drivers of CAHPS/QRS scores is paramount to long-term financial performance. The customer experience rating moves up or down with overall ratings...
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MA’s Growth and MedSupp’s Contribution

From 2021 to 2022, Medicare Advantage enrollment grew 9% and the program now accounts for 48% of those on Medicare.  Switching from Medsupp to MA has been steady...
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The Challenge of Ad and Message Testing

Creating the most effective marketing campaign is a challenge. In this article we provide several ideas about how imagery, headline, ad copy, and calls-to-action can be measured for their impact on consumers...
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New Conjoint Analysis Method Improves Precision

Conjoint analysis is the best research method for supporting health insurance and Medicare product design decisions. We have added a new methodology...
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Prescription Discount Cards and Medicare Members

Introduced in 2006, the Medicare Part D prescription drug program now covers over 49 million of the nearly 64 million Medicare eligibles nationwide...
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