Syndicated Studies
Whether your focus is on Original Medicare, MA, MedSupp, Dual Eligible, or Commercial markets, our syndicated, national market research can help you be come more competitive.
The industry’s top carriers, agents, and agency vendors rely on our Senior Market Insights Service (SMIS) and Commercial Market Insights Service (CMIS) studies to understand their market potential and inform plan designs. Discover how our research can help deepen your insight.
Custom Research Services
Since 2005, Deft custom research has helped clients develop better products, retain members, support higher quality ratings, and acquire new members. Our offerings can inform and support your strategic decision – making by reducing uncertainty and financial risk. Learn how you can leverage our expertise to improve your plan designs and marketing.
Qualitative Research Services
Go beyond quantitative data to dig into the “why” behind consumer behaviors, motivations, and perceptions. Our qualitative research can inform your strategies and help you determine where to focus your efforts. See how our qualitative research can offer up a richer understanding of the insurance market.
Data Tool and Services
Allow us to provide a clearer view of the shifting landscape, from the national level all the way down to individual counties. With Deft’s Market Assessments, MA Growth Tracker, and MAPD + PDP Disruption Tool, you can identify new market opportunities, gauge the impact of benefit changes, and monitor competitors’ influence. Explore how our data tools and services can help you claim a competitive advantage.