Zoom In on a Local Market
Local market versions of our national studies provide an analysis tailored to your needs by surveying the general population in a local market. These studies are generally completed four to six weeks after the corresponding national studies and can often be delivered either as PowerPoint reports or Excel tables.
Check for Availability
Some markets may not be available for a local market oversample. Please contact your Deft Research associate before placing a local market order to assess the sample feasibility.
Local Individual and Family Plan Shopping and Switching Study
Available as PowerPoint or Excel
With a larger sample of consumers in a local market, the report illuminates unique characteristics of members in the area and how they deviate from the national data. This helps plan managers analyze results or tailor campaigns to the specific nuances of their local markets.
Local Individual and Family Plan Member Experience Study
Available as PowerPoint
With data from current members or a larger sample of consumers in the service area, the report allows clients to compare their local data to the national sample. Doing so helps managers understand if current retention efforts are keeping pace with the rest of the market.