Conjoint and MaxDiff Study

Medicare planning for the next year always starts two years in advance. With such a long lead time between planning and enrollment, product design must be on point — or it’s a long 12 months before mistakes can be corrected. Our Conjoint and MaxDiff suite of services allow product managers to test consumer preference in design long before bids are due. This helps ensure that premium dollars are allocated against the benefits that seniors value most. All reporting includes an online product simulator that allows your designers to test a nearly unlimited number of plan designs virtually.