For more than two decades, Deft Research has set the standard for health insurance market intelligence. Now, with Deft+ Custom Research Consulting, your organization can harness our expertise to turn data into action, helping you grow and retain market share in an increasingly competitive environment.
What is Deft+ Custom Research Consulting?
Deft+ Custom Research Consulting is the culmination of our world-class syndicated insights, a century of combined client service and senior research experience, and deep knowledge of CMS, census, and health prevalence data tools. Our unique consulting service is designed to help health insurance providers and marketers maximize the impact of their custom research initiatives.
With Deft+ Custom Research Consulting, our team will partner with you from start to finish. We design and execute tailored quantitative and qualitative research projects, align findings to your strategic priorities, and facilitate department-wide workshops to ensure insights are integrated across your organization.
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How It Works For You
- Collaborative project design: We work closely with your leadership and teams to understand your unique challenges and goals.
- Action-oriented research: Our experts develop and conduct custom studies that deliver relevant, actionable data.
- Strategic alignment: We interpret findings in the context of your market, product strategy, and member acquisition and retention objectives.
- Integration workshops: Deft+ consultants lead sessions to translate insights into operational improvements, marketing tactics, and distribution strategies.
- Ongoing support: From early ideation to post-AEP analysis, our team is with you every step, helping you stay ahead of the competition.
Why Choose Deft+?
Deft+ Custom Research Consulting isn’t just an add-on — it’s a partnership. By combining Deft Research’s gold-standard methodologies with hands-on consulting, you eliminate the learning curve and gain direct access to the experts who know your data best. We help ensure insights are not only understood but also applied for maximum business impact.