Individual and Family Plan Benefit Design Conjoint Study

Publishes January 17, 2023 | Commercial Market

Available now!


Fill out the form to the right to learn more and request the free Executive Research Brief.


With enhanced subsidies from the American Rescue Plan in force for at least three more cycles, carriers and consumers alike see the ACA as a long-term healthcare solution. However, the makeup of the ACA consumer has changed dramatically since its inception. More middle-income consumers have moved into IFP coverage, former Group members are now in ACA plans, and when the Public Health Emergency ends, it’s likely that millions more former Medicaid consumers will find themselves in ACA coverage. With many signs pointing to a more stable (and larger) ACA market for the foreseeable future, now is the time for carriers to understand the design nuances that may appeal to different groups of consumers.


In-Depth Market Research Studies
Insightful data, charts, and commentary are included with each study. Reports range from 70 to 90 slides.

Expert Presentations
Deft’s experts bring each study to life through a live presentation.

Custom Analysis
Every study comes with up to three hours of additional analyst time to provide custom views of the data.

Watch a Segment of the 2023 Presentation

5-Minute Take: Recertification means copays matter more

To learn how you can access the presentation’s complete video, please visit our Deft on Demand page.

Visit Deft on Demand