2024 Individual and Family Plan Member Experience Study

2024 Key Points

Understand the factors that are most associated with higher/lower plan ratings and attrition risk via a driver analysis
Assess how brand awareness, strength, and consideration can reshape the member experience now that more carriers participate in the ACA than ever before.
Understand how consumers with varying degrees of health may value network continuity

Greater competition in the ACA market means that consumers are no longer “stuck with” the few carriers that participate. The average state has at least six carriers now, meaning all on-exchange participants must focus on retention more than ever. This study will identify the experiences that either inflate or depress loyalty so that carriers can hold onto ACA members like Medicare carriers do today.

INCLUDED WITH EVERY STUDY

In-Depth Market Research Studies
Insightful data, charts, and commentary are included with each study. Reports range from 70 to 90 slides.

Expert Presentations
Deft’s experts bring each study to life through a live presentation.

Custom Analysis
Every study comes with up to three hours of additional analyst time to provide custom views of the data.

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