Individual and Family Plan Member Experience Study

Publishes November 29, 2024 | Commercial Market

Greater competition in the ACA market means that consumers are no longer “stuck with” the few carriers that participate. The average state has at least six carriers now, meaning all on-exchange participants must focus on retention more than ever. This study will identify the experiences that either inflate or depress loyalty so that carriers can hold onto ACA members like Medicare carriers do today.


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