2024 Individual and Family Plan Shopping and Switching Study

2024 Key Points

Understand the factors that are most associated with higher/lower plan ratings and attrition risk via adriver analysis.
Assess how brand awareness, strength, and consideration can reshape the member experience now that more carriers participate in the ACA than ever before.
Understand how consumers with varying degrees of health may value network continuity.

Greater competition in the ACA market means that consumers are no longer stuck with just a few carriers that participate. The average state has at least six carriers now, so all on-exchange participants must focus on retention more than ever. This study will identify the experiences that either inflate or depress loyalty so that carriers can better hold onto ACA members.

LOCAL MARKET ADD-ON STUDY AVAILABLE

Add on a local study – With a larger sample of consumers in a local market, the report illuminates unique characteristics of members in your area and how they deviate from the national data. This helps plan managers analyze results or tailor campaigns to the specific nuances of their local markets. This study is generally completed four to six weeks after the corresponding national study. Contact your Deft Research Client Services associate to assess the sample feasibility in your area.

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