Individual and Family Plan Shopping and Switching Study

Publishes February 29, 2024 | Commercial Market

The 16.3 million ACA consumer total from 2023’s OEP may continue to rise this year as new carrier participants hit the market, enhanced subsidies stay in effect, and federal spending is in play for these individual market plans. This study examines the traditional OEP, the channels that best connect with consumers, how these individuals shopped for coverage, and how they chose to enroll for 2024.


Add on a local study – With a larger sample of consumers in a local market, the report illuminates unique characteristics of members in your area and how they deviate from the national data. This helps plan managers analyze results or tailor campaigns to the specific nuances of their local markets. This study is generally completed four to six weeks after the corresponding national study. Contact your Deft Research Client Services associate to assess the sample feasibility in your area.

This study is part of our Commercial Market Insights Service.

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