Individual and Family Plan Shopping and Switching Study

Publishes February 28, 2023 | Commercial Market

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The 14.5 million ACA consumer total from 2022 may rise this year as new carrier participants hit the market, renewed subsidies come into effect, and federal spending is in play for these individual market plans. This study examines the traditional OEP enrollment period, the channels that best connected with consumers, how these individuals shopped for coverage, and how they chose to enroll for 2023.


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This study is part of our Commercial Market Insights Service.

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