LIST SCORING FOR COMMERCIAL MARKET
Unlike the over-65 market (where nearly all prospects are in the Medicare market), most consumers under the age of 65 are not in the ACA. Consequently, one-size-fits-all marketing is a waste of effort and resources. Our List Scoring service shows the relative propensity that each prospect on your mailing lists has to be in the ACA market vs. Commercial Group or Medicaid. It can also show how likely they are to respond to direct mail, as well as if they are likely to work with an agent. Obtaining this essential information helps make your marketing more targeted and effective.