List Scoring - Deft Research

What's Inside the Study

LIST SCORING FOR SENIOR MARKET

Not all Medicare consumers and prospects are interested in the same product, which means a one‐size‐fits‐all marketing approach never addresses all their needs. As a result, much of your marketing could be wasted. Fortunately, our List Scoring service can show each mailing list prospect’s relative inclination to purchase MA or MedSupp, respond to direct mail, be interested in either HMO or PPO, and work with an agent. It also shows if they would prefer higher or lower premium options. With all that knowledge in hand, you can finally feel more confident about your marketing spend strategies.

LIST SCORING FOR COMMERCIAL MARKET

Unlike the over-65 market (where nearly all prospects are in the Medicare market), most consumers under the age of 65 are not in the ACA. Consequently, one-size-fits-all marketing is a waste of effort and resources. Our List Scoring service shows the relative propensity that each prospect on your mailing lists has to be in the ACA market vs. Commercial Group or Medicaid. It can also show how likely they are to respond to direct mail, as well as if they are likely to work with an agent. Obtaining this essential information helps make your marketing more targeted and effective.

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