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Employer Group Retiree plans are on the decline. Plus, recent AEP switching has generally hovered at 12% or less. As a result, it’s become more important than ever to engage consumers at or around age 65 who are transitioning from Commercial to Medicare coverage. Our Medicare Age-In Study helps industry insiders understand the ideal cadence of touchpoints, messaging themes, and enrollment preferences that today’s Boomer seeks when considering Medicare Supplement or Medicare Advantage coverage for the first time.
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Insightful data, charts, and commentary are included with each study. Reports range from 75 to 100 slides.
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Every study comes with up to three hours of additional analyst time to provide custom views of the data.