Medicare Age-In Study

Publishes May 31, 2023 | Senior Market

Available now!


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Employer Group Retiree plans are on the decline. Plus, recent AEP switching has generally hovered at 12% or less. As a result, it’s become more important than ever to engage consumers at or around age 65 who are transitioning from Commercial to Medicare coverage. Our Medicare Age-In Study helps industry insiders understand the ideal cadence of touchpoints, messaging themes, and enrollment preferences that today’s Boomer seeks when considering Medicare Supplement or Medicare Advantage coverage for the first time.


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5-Minute Take: 2023 Medicare Age-In Study

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