Medicare Digital Tools Study

Publishes August 31, 2023 | Senior Market

Available now!


Fill out the form to the right to learn more and request the free Executive Research Brief.


Carriers, agencies, and consultants must focus on engaging healthcare consumers digitally as all stakeholders seek to reduce costs, improve care, and broaden access. By harnessing the full power of digital tools, they can more fully reach these very connected Boomers.

In our third year of offering the Medicare Digital Tools Study, we feature a qualitative deep dive on how seniors shop for health insurance online. We take a look at the types of websites seniors use, if there is an order to how they shop, and what their thoughts are on e-brokers. We also examine difficulties they may experience in the process of shopping online and what they would like improved. Finally, we review how seniors feel about shopping for Medicare plans online and whether they find the amount of information overwhelming.


In-Depth Market Research Studies
Insightful data, charts, and commentary are included with each study. Reports range from 75 to 100 slides.

Expert Presentations
Deft’s experts bring each study to life through a live presentation.

Engaging Videos
With every SMIS study, get access to a full-length Deft on Demand video presentation and Executive Summary at no additional cost.

Custom Analysis
Every study comes with up to three hours of additional analyst time to provide custom views of the data.

Watch a Segment of the 2023 Presentation

5-Minute Take: 2023 Medicare Digital Tools Study

To learn how you can access the presentation’s complete video, please visit our Deft on Demand page.

Visit Deft on Demand