Medicare Member Onboarding Study

Overview

A quality enrollment experience, longer tenure, and more engaged members have become even more critical to carriers’ bottom lines. In this study, we help industry stakeholders better understand the important events and touchpoints that drive enduring membership. In particular, our research explores MA, MedSupp and Part D members and their late December/early Q1 experiences.

What's Inside the Study

Helping Members Avoid Buyer’s Remorse

Discover what communication and intervention efforts were more and less successful in keeping new members from experiencing “buyer’s remorse” as massive change swept across all three private Medicare options.

Creating Member Loyalty

Find out what new members of a plan or brand will need to experience to become long-term members.

Quelling Members’ Second Thoughts

Learn the degree to which existing members need additional support to stem any second thoughts in Q1.

Identifying Barriers to Plan Portals

Discover what barriers prevent existing members from engaging with plan portals.

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Watch a Segment of the 2025 Presentation

5-Minute Take: 2025 Medicare Member Onboarding Study

To learn how you can access the presentation’s complete video, please visit our Deft on Demand page.

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