Overview
Since 2007, our Medicare Shopping and Switching Study has been the “gold – standard” industry report for senior consumerism during the AEP. Product managers, marketers, distributors, agencies, and consultants eagerly anticipate its publication because it traditionally signifies the start of next year’s decision-making.
Insights From the 2024 Report
Switching Increased in 2024
Medicare Advantage switching moved up slightly to 16% — the highest tally seen since 2016, before the enhanced supplemental benefit craze hit ( see chart ). In addition, MedSupp switching cracked double digits for the first time in nearly a decade.
Higher Switching Projected in 2025
AEP 2025 switch rates are projected to be very high due to significant market disruption. As the MA and MedSupp landscape shifts, understanding these switching triggers is critical for market success in 2025 .