Message Testing
Custom Research Services
Custom Research Services
The amount of resources that Medicare carriers invest in marketing each year is enormous. But how many of those dollars are directed toward messages, imagery, and reasons-to-believe that actually connect with seniors? Before you commit your marketing budget to a campaign, ensure your fall or NTM marketing resonates with your prospect’s needs. Our Message Testing Service will study and evaluate your concepts by actually testing them with prospects in your service area.
Considering how much carriers invest in marketing each year, the need to ensure those dollars are directed against messages, copy, imagery, and reasons-to-believe that connect with today’s consumer is paramount. Test before you spend and ensure your marketing aligns with your target prospects’ needs. Deft will study your concepts to help you invest your marketing budget with confidence.
Message Testing Service
To learn more about packaged studies that accommodate client customization, please complete the contact form on this page and our Client Services team will contact you.