National Dental Benefit Design Conjoint Study

2024 Key Points

See which dental-design trade‑offs consumers are willing to make based on their current dental needs, according to either of our conjoint models (embedded dental or standalone).
Access the online market simulator to model product configurations and see how preferences change across various consumer segments and model consumers’ willingness to pay for certain features.
For organizations interested in how consumers value design elements both with embedded and standalone coverage, order both models at a discounted rate.

With dental access, design, and cost-share structure remaining as dominant factors in overall selection criteria, this national conjoint study will help product developers design a dental benefit that drives the most value — whether embedded in MAPD plans or as a stand‑alone dental offering.

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