National MAPD/PDP Prescription Benefit Design Conjoint Study

Publishes January 13, 2023 | Senior Market

Available now!


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With prescription drug formulary, cost, and delivery structure remaining as the dominant factors in overall selection criteria, this year’s national conjoint study will help product developers design a drug benefit that drives the most value — whether embedded in MAPD plans or as a stand-alone PDP offering.


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Watch a Segment of the 2023 Presentation

5-Minute Take: How much is a wider network pharmacy worth?

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