Overview
Not only is the ACA now larger than the full-pay, non-EGWP Medicare Advantage space, but its comparative financial performance is shifting as compared to MA. Consequently, it’s become even more critical to understand where current ACA members stand midway through the year so your new member acquisition and member retention initiatives stay on target.
Our inaugural OEP Gut Check Study is based on our AEP Gut Check Study, an industry favorite for Medicare stakeholders who have relied on its insights since 2020 for last-minute sales and marketing guidance.