Blog

The Challenge of Ad and Message Testing

Creating the most effective marketing campaign is a challenge. In this article we provide several ideas about how imagery, headline, ad copy, and calls-to-action can be measured for their impact on consumers...

New Conjoint Analysis Method Improves Precision

Conjoint analysis is the best research method for supporting health insurance and Medicare product design decisions. We have added a new methodology...

Prescription Discount Cards and Medicare Members

Introduced in 2006, the Medicare Part D prescription drug program now covers over 49 million of the nearly 64 million Medicare eligibles nationwide...

Carriers and Their Agents Have an Opportunity to Deliver More Access to Black Members

Carriers and their agents have an opportunity to deliver more access to Black members. We analyzed data from Deft’s Medicare studies for this analysis...

Product Strategy in Zero or Low Premium Markets

What is the best strategy when price competition declines? We recommend using conjoint analysis to discover the best similarly priced benefit designs...

The Changing Face of Medicare

The Changing Face of Medicare- 1 in 3 seniors aging into Medicare over the next 10 years will be people of color, this trend of diversity will continue...

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