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Medicare Marketing: Age-in Conversion and List Scoring

Most health plans are not satisfied with the proportion of their former commercial members who convert into Medicare members. This under-performance is called the Age-in Conversion problem.  And it challenges Medicare marketers trying to enroll their own individual and employer-sponsored health plan customers...
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Propensity Scores and List Scoring Algorithms

When applied to lists of senior citizens and 64 year old’s (age-ins), these algorithms help health insurers make more informed marketing decisions.  The 2019 algorithms used enhanced techniques to achieve better predictive results...
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