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Twenty Years in the Making: The Evolution of Deft Research

Kyle Janssen, Senior Research Associate -    2025 marks an important year for us at Deft Research. This year we are celebrating our 20th anniversary of providing top-of-the-line consumer insights to assist senior and commercial market leaders with decision-making. Starting out with publishing only two studies in 2006, this year...
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MaxDiff—A Hierarchy of Fries

Andrew Anthony, Research Manager - MaxDiff, or best-worst scaling, is a method of discerning a ranked order of preference or importance for a set of items. Instead of asking respondents to rate each item individually, they are asked to select the best and worst item among a subset of the...
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Looming deadlines for ACA subsidies: What will the future of the Premium Tax Credit look like?

Brandon Dunk, Senior Research Associate The ACA has weathered uncertainty in the past, and 2025 is no different. A normal year has a lot of uncertainty as brands compete to design ACA plans: Coverages, cost shares, and network all need to be coordinated to design an offering that can stand...
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Medicare Part C and Part D Health Equity Index and Star Ratings

By Petra Brock The Health Equity Index (HEI) is a score created by the Centers for Medicare & Medicaid Services (CMS) to encourage Part C and Part D health plans to improve care for vulnerable and underserved populations. It is used to address the first priority (which aims to “expand...
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Subscribe Now and Save on Our 2025 Market Research Reports

When it comes to unlocking unbeatable discounts on Deft Research’s cutting-edge insights, being an early adopter is the key to success. Pre-order our 2025 series of Medicare and Commercial Market syndicated reports by December 31, 2024, and enjoy significant discounts. Plus, you can receive additional discounts when you order services...
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The Decline of PPO in Medicare Advantage

By Arielle Elliott For many seniors, Medicare Advantage PPOs provided a middle ground between the higher costs of MedSupp and the network limitations of HMOs. By the start of last year’s AEP, 40% of MA members (non-SNP, non-EGWP) were in PPO plans. That number had been steadily rising over the...
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