Blog

The Impact of Communication and Trust on Health Plan Performance

Petra Brock, Sr. Research Manager -  Over the last several years, Medicare Advantage members have faced substantial disruption, including forced disenrollments, narrower provider networks, reduced or eliminated supplemental benefits, and increased prescription drug cost sharing. These changes have tested members’ trust in their health insurance carriers and contributed to declines...

Want Higher PCP Satisfaction Scores? Start with Better Communication

Rob Lourenco , VP of Deft Research - Health plan members don’t have a problem with NPs and PAs as primary care providers; they have a problem finding out at the front desk. 22% of patients said their PCP is an advanced practice provider (APP); that is either a nurse...

How are Dual Eligibles using AI?

Rob Iles, Vice President of Qualitative Services - With the rise in AI usage, an increasing question is “How are various consumer populations using AI?” Deft Research has engaged in several in-depth qualitative research initiatives specifically with Duals, and has uncovered a series of useful insights about their use of...

BALANCE, GLP-1 Access, and the Future of Medicare Advantage

Rob Lourenco, Vice President of Deft Research - Late last year, CMS announced the BALANCE (Better Approaches to Lifestyle and Nutrition for Comprehensive hEalth) Model, a new program intended to expand access to GLP-1 medications. There are two major challenges the program aims to address: the limited access to obesity treatments and the high...

Seniors’ Survey Songs

Andrew Anthony, Senior Research Manager -  At Deft Research, every survey begins with a series of screening questions to ensure we're speaking with the right audience. We also include a few unique questions that help us assess attentiveness, engagement, and overall survey quality. One of our favorites is surprisingly simple:...

Enrollment Caps & Lemon Dropping may bring back AEP “Pre-heat” Marketing.

George Dippel, President of Deft Research - Deft Research recently published its “AEP Signals and Readiness Study” (formerly AEP Gut Check) which is our most anticipated yearly report as it helps the industry prepare for what’s brewing for the AEP. One of the interesting findings from the nearly 90-page study...