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Navigating Medicare Disruption

In August of this year, the U.S. Congress passed the Inflation Reduction Act, which promises to lower costs and improve outcomes for American seniors. Beginning in 2026, the Secretary of the Department of Health and Human Services (HHS) will choose a selection from the most expensive Part D drugs each year to come under negotiated price restrictions. Other changes are pending...
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Dimensions of Social Determinants of Health

The health system, including insurers, care systems, and allied organizations wants to develop and improve population health management. Toward that end social data referred to as Social Determinants of Health (SDoH) have been identified as a source of information that helps system managers understand “the non-medical obstacles that prevent people from being as healthy as they can be.”  This is a good working definition of SDoH...
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Between Social Determinants of Health and Health Outcomes Lie Keys to Communication

Our analysis led to the development of five groups of people, based on how their responses to the domains described above clustered together.  Membership in one of the groups means that the individual’s responses demonstrated a pattern like the responses of other individuals in that group; they were substantially different from the responses of members of other groups...
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3 Steps for Using Deft Research’s Employer Sponsored Health Insurance Insights in a Sales Presentation

When selling employer-sponsored voluntary health products, clients often want to see evidence of the value if they add them. Deft Research’s latest study used responses to an on-line survey from 2,013 employees. The focus was to measure how many employees valued voluntary supplemental benefits...
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Medicare Marketing: Age-in Conversion and List Scoring

Most health plans are not satisfied with the proportion of their former commercial members who convert into Medicare members. This under-performance is called the Age-in Conversion problem.  And it challenges Medicare marketers trying to enroll their own individual and employer-sponsored health plan customers...
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Propensity Scores and List Scoring Algorithms

When applied to lists of senior citizens and 64 year old’s (age-ins), these algorithms help health insurers make more informed marketing decisions.  The 2019 algorithms used enhanced techniques to achieve better predictive results...
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