List Scoring Examples for Medicare and Individual/Family Plans
List Scoring uses propensity scores enabling health plans to prioritize prospects, leads, and existing members based on the likelihood of their behaviors...
Medicare Marketing: Age-in Conversion and List Scoring
Most health plans are not satisfied with the proportion of their former commercial members who convert into Medicare members. This under-performance is called the Age-in Conversion problem. And it challenges Medicare marketers trying to enroll their own individual and employer-sponsored health plan customers...
