Blog

MA’s Growth and MedSupp’s Contribution

From 2021 to 2022, Medicare Advantage enrollment grew 9% and the program now accounts for 48% of those on Medicare.  Switching from Medsupp to MA has been steady...
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Flexibility is Key to High Value Medicare Advantage Benefit Design

In recent years, CMS has made dramatic changes to the regulation of Medicare health benefits.  In this blog we discuss the emphasis the agency has placed on flexibility.  Two January reports from Deft Research illuminate the value of flexibility in Medicare benefit design...
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CASE STUDY: Seizing the Medicare Advantage Opportunity with Conjoint Analysis

Medicare Advantage plans have emerged as a top opportunity for health insurers. Favorable regulations, and seniors’ increasing recognition of MA value have led most observers to forecast continuing enrollment growth for many years to come...
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Medicare Marketing: Age-in Conversion and List Scoring

Most health plans are not satisfied with the proportion of their former commercial members who convert into Medicare members. This under-performance is called the Age-in Conversion problem.  And it challenges Medicare marketers trying to enroll their own individual and employer-sponsored health plan customers...
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