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Syndicated Products & Services

Reach out to Deft Research to learn more about our 2026 syndicated studies

A Leader for Insurance Insights

Every month, industry leaders gain critical insight into the senior and commercial insurance markets through our syndicated reports. Discover what our in-depth research products can do for your company—and for your upcoming plan designs.

Senior Market Insights Service

Since 2005, we’ve been tackling the complexities of Medicare, exploring Medicare consumer’s mindsets, and providing actionable insights into its unique markets, including Medicare Advantage, Dual-Eligible, and the Age-In demographic. Today, our syndicated reports are considered a “must read” for anyone developing, marketing, or selling within the senior health insurance landscape. For a complete overview of our offerings, download our SMIS catalog. Or scroll to the bottom of this page to contact us about custom research opportunities

Commercial Market Insights Services (CMIS)

We’ve been surveying consumers, employees, and employers in both the Group Health Insurance and Individual and Family Plan (IFP) markets since the Affordable Care Act (ACA) was passed in 2010. Our Commercial Markets Insights Service (CMIS) identifies trends in the ACA market and generational differences in benefit preferences, plus offers critical insights that can help guide critical business decisions. For a complete overview of our offerings, download our CMIS catalog. Or scroll to the bottom of this page to contact us about custom research opportunities .

Included with Each Syndicated Offering

When you purchase one of our national syndicated research offerings, you receive several key benefits, including:

  • IN-DEPTH MARKET RESEARCH STUDY: Each study contains 70+ pages of data, charts, and powerful insights into the Medicare, ACA, and Medicaid markets from expert researchers and consultants.
  • EXPERT PRESENTATIONS: In addition to Deft on Demand videos that accompany all SMIS and select CMIS study purchases, our experts can bring the study to life for your team through a virtual SMIS or CMIS study presentation.
  • CUSTOM ANALYSIS: Each study comes with up to three hours of an analyst’s time to provide you custom views of the data.

Add on a Local Market Oversample

Many of our health insurance clients choose to purchase an oversample study that provide s analysis tailored to a local market. These are typically completed four to six weeks after their corresponding national studies and can be delivered either as PowerPoint reports or Excel tables. Please note that some markets are not available for a local market oversample. Your Deft Research Associate can help you assess the sample feasibility. To schedule a strategy call, complete the contact form below.

Let's Chat

To purchase a study, discuss custom research options, or simply learn more, please share your contact info and a member of our staff will reach out.

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